Pinch Media Offers Metrics for iPhone Developers

Jason Harris | Thursday, May 29, 2008 | 1:00 PM PT | 4 comments

Just as any online content producer or web site owner is hungry for metrics about their web site, iPhone application developers are bound to want the same types of facts and figures surrounding the usage of their programs. New York City-based startup Pinch Media, which has received an undisclosed amount of funding from Union Square Ventures, First Round Capital and a handful of angel investors, offers iPhone SDK developers free code that gives them analytics based on unique users, active users and length of time the application is in use.

screenshot Not only has Apple has sold roughly 5.4 million iPhones to date, but it’s working hard to get the device into as many people’s hands as possible, launching it in country after country around the globe. At this point, it’s hard to gauge how large this market could become.

And with the iPhone SDK coming out in June at Apple’s Worldwide Developer Conference, we’re about to see an explosion of apps being offered by mobile developers. Indeed, as the iPhone ecosystem continues to evolve, startups that offer tools such as Pinch Analytics are going to be really valuable.

2 trackbacks so far

June 1st, 2008
1:32 AM PT

[...] Pinch Media Offers Metrics for iPhone Developers Obvious and yet cool! Smart! (tags: gigaom statistics research) SHARETHIS.addEntry({ title: “links for 2008-06-01″, url: “http://www.henshall.com/stuart/2008/06/01/links-for-2008-06-01/” }); [...]

August 11th, 2008
5:56 AM PT

[...] get some clarity, I asked Greg Yardley, founder of New York City-based Pinch Media, a start-up that has developed analytics for iPhone apps to give us some [...]

2 comments so far

May 30th, 2008
6:56 AM PT

this will certainly help iphone app developers hone their marketing audeicnes and betetr idetify their target audience.

May 30th, 2008
9:51 AM PT
Ben said:

Hopefully this will get more outside aps developed so that the iPhone is even fuller featured!

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