Intel Aims Small with Hopes of Making it Big

Stacey Higginbotham, Sunday, March 2, 2008 at 6:54 PM PT Comments (6)

intc_8455_80110.jpgIntel has announced the branding behind its new line of processors designed for “mobile Internet devices” and lower-end laptops and desktops costing around $250.

The Atom brand name replaces Silverthorne, which was the code name for the low-power chips aimed at ultra mobile PCs, and Diamondville, which was the code name for the chips in lower-end laptops.

Both chips will be manufactured at 45 nanometers, indicating Intel expects them to be in high demand. It’s a bold move given that Intel is relatively new to the low-power, ultra-portable market. Via Technologies better watch its back.

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4 trackbacks so far

March 3rd, 2008
4:12 AM PT

[...] Intel Aims Small with Hopes of Making it Big [...]

March 3rd, 2008
8:08 AM PT

[...] Intel has announced the branding behind its new line of processors designed for “mobile Internet devices” and lower-end laptops and desktops costing around $250. - GigaOm [...]

March 5th, 2008
7:05 AM PT

[...] o buna bucata din piata computerelor ultraportabile si a dispozitivelor mobile, mai ales ca pretul de 250$ per procesor nu este unul prohibitiv. Centrino Atom va fi fabricat prin tehnologia de 45 [...]

April 2nd, 2008
12:01 AM PT

[...] When will these devices come out, and how does this compete with Intel’s Atom processors for ultra mobile [...]

2 comments so far

March 3rd, 2008
6:34 AM PT
Pete Steege said:

Atom is a new brand, not a code name. I think it fits, points to Intel’s strategic focus in this space. It only makes sense - innovators in this area like Via have to have a “go mainstream” plan to survive, now that Green and mobility are…mainstream.

storageeffect.com

March 3rd, 2008
8:27 AM PT
Stacey Higginbotham said:

Pete, at first I was confused by your comment and then reread the sentence. It was unclear, so I fixed it. Thanks!

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