Sprint’s $99 Unlimited Plan Ups the Ante

Stacey Higginbotham | Thursday, February 28, 2008 | 10:04 AM PT | 9 comments

As expected, Sprint has announced its Hail Mary Simply Everything plan, offering customers $99 unlimited calling, premium services and DATA! That’s a better bang for your buck, especially for those of us paying $40 a month for unlimited data. Meanwhile, the party line from the top two carriers is basically, “Customers don’t care about price because our services are so much better.” AT&T’s telecom head John Stankey and Verizon’s CEO Ivan Seidenberg should tell that to the millions of Americans who shop at Wal-Mart.

Job Postings

5 trackbacks so far

March 2nd, 2008
1:39 AM PT
March 16th, 2008
6:54 AM PT

[...] chat with its chief marketing officer, John Garcia, who will field questions about Sprint’s Simply Everything unlimited plan, the Xohm launch, as well as other ideas submitted by the audience. The chat will [...]

April 1st, 2008
2:45 PM PT

[...] best part about the phone seems to be that these features will be available under Sprint’s unlimited plan. That includes, texting, talking, navigation and data. But without an idea of what Sprint plans to [...]

April 8th, 2008
5:00 PM PT

[...] consumer adoption of unlimited mobile plans cause your call quality to suck? ABI Research seems to think so. In a report released today, ABI [...]

April 8th, 2008
5:15 PM PT

[...] consumer adoption of unlimited mobile plans cause your call quality to suck? ABI Research seems to think so. In a report released today, ABI [...]

4 comments so far

February 28th, 2008
11:12 AM PT
rob said:

sprint actually offers 2 lines for $99. thats half the price and more features than anyone else. sprint is a good provider. i have been their customer for 8 years.

February 28th, 2008
11:14 AM PT
ericabiz said:

Sprint has always had better pricing than the competition. I currently pay a total of $60/month for TWO lines with 1000 minutes (shared), 500 txt per line, and unlimited “Power Vision” high-speed data service for BOTH phones. I currently use a Palm Centro.

It is laughable that AT&T continues to play the “better coverage” line, when only Sprint and Verizon work in my parents’ hometown in Indiana. AT&T isn’t really interested in rural customers in the Midwest.

I’ve had Sprint since 1999 and overall, I’m happy with them.

-Erica

February 28th, 2008
11:34 AM PT
Curtis Carmack said:

Same here. I have three lines on Sprint with unlimited data on 2 of them, unlimited text on one of those, and 2000 shared minutes, all for $99/month. Sprint has been good to me, with better data coverage and throughput than Verizon in the areas where I live and work.

February 28th, 2008
3:08 PM PT
Andrew said:

AT&T hardly works in Austin. I always laughed at their “fewest dropped calls” line…until they had to drop that line because they figured out it was true.

Editorial Masthead

Carolyn Pritchard
Managing Editor
Celeste LeCompte
Special Projects Editor
Om Malik
Senior Writer
Stacey Higginbotham
Staff Writer
Wagner James Au
Contributing Editor
Liz Gannes
Staff Writer
Chris Albrecht
Staff Writer
Katie Fehrenbacher
Staff Writer
Josie Garthwaite
Staff Writer
Close
E-mail It