The Next Social Network: WordPress

Anne Zelenka, Tuesday, December 11, 2007 at 3:45 PM PT Comments (188)

WordPress logoCould open-source blogging platform WordPress serve as your next social networking profile? Chris Messina, co-founder of Citizen Agency, thinks so. He’s started a project called DiSo, for distributed social networking, that aims to “build a social network with its skin inside out.” DiSo will first look to WordPress as its foundation.

This could be the next step towards the unified social graph that some technologists wish for. WordPress suits the purpose because it provides a person-centric way of coming online, offers an extensible architecture, and already has some features — such as an OpenID and a blogroll plugin — that can be pressed into social networking service. And its users represent exactly the sort of audience that might appreciate the permanent, relatively public identity that DiSo aims to offer.

Why blogs and not Facebook or MySpace

In contrast to social networking, blogging offers a person-centric way for individuals to come online. A social network like Facebook gives you your own place online, but it’s not really your own place. As Copyblogger Brian Clark recently said in a blog post, “For me, there’s really no appeal in spending a lot of time creating ‘user-generated’ content via a social networking application. That’s like remodeling the kitchen in a house you rent.”

Clark was responding to an ongoing conversation launched by blogger and cartoonist Hugh MacLeod, who proposed that blogging is far more important to him than social networking. Bloggers including Stowe Boyd and Darren Rowse seconded the idea. This growing disenchantment with social networking and return to blogging suggests that in the future we could see a migration, at least among tech bloggers, towards more distributed social networking — along the lines of what Messina envisions.

WordPress, why and how

WordPress is ideal for experimenting with a distributed social network. It has a plug-in architecture that makes it easy to extend. And people who use it are already comfortable to some extent with coming publicly online as individuals. Though there are, of course, WordPress installations that don’t represent just one person, in many cases they do.

Messina, along with Steve Ivy and Will Norris, is exploring how WordPress can serve as a social networking profile. To that end, a blog needs a way to identify itself to other blogs and share its contact lists, ideally in a privacy-protected manner. The OpenID identity standard can serve as a distributed identifier for both a person’s blog and the blogs of people to which that person is related. Messina and his partners plan to develop a WordPress plugin that exposes the contact list. An OpenID plugin for WordPress already exists; it was developed by Will Norris.

Not everyone wants unified social networking

WordPress-as-social-network, like the unified social graph meme, will most likely appeal to those who want to create one strong identity online. But not everyone does. Blogger danah boyd has written about how some people use social network identities in an ephemeral manner. Those who prefer a more multilayered and multifaceted depiction of themselves online might prefer to create multiple social networking profiles on different sites, representing themselves in different ways as the situation demands.

But those who already use WordPress probably want to build a strong and persistent online presence and identity. Plus they’re the geeky sort, with whom with the idea of a unified, distributed social network might resonate. And at least some of them are refocusing on blogging. The next hot social network might just be built out of blogs.

Full disclosure: Automattic, the company behind WordPress.com is funded by True Ventures, which is also an investor in GigaOM.

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117 trackbacks so far

December 11th, 2007
4:30 PM PT

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December 11th, 2007
4:43 PM PT

[...] is a great post today on GigaOM about how WordPress can actually be the basis for your own social network. Some of the bloggers [...]

December 11th, 2007
8:09 PM PT

[...] Oh yeah ! I want it. [...]

December 12th, 2007
4:23 AM PT

[...] The Next Social Network: WordPress - GigaOM It’s not all hype - there is truth in the idea. I believe my biggest social media tool is my personal blog. (tags: wordpress blogging social-media social-networking giga-om) [...]

December 12th, 2007
4:56 AM PT

[...] post di Anna Zelenka su GigaOM discute la possibilità che il proprio blog su WordPress (e aggiungerei, [...]

December 12th, 2007
5:42 AM PT

[...] fixes and everything about blogging, especially with WordPress. Go ahead, subscribe to our feed!The Next Social Network: WordPress Nice article on WordPress as the next Social Network with a look at blogs being more important than [...]

December 12th, 2007
5:54 AM PT

[...] from Chris Messina, also known as Factory Joe or Mr. Tara Hunt. It’s an attempt to roll a kind of social-networking architecture into WordPress, one of the most popular blogging platforms around and the one I usually recommend [...]

December 12th, 2007
6:19 AM PT

[...] Zelenka at GigaOm has an interesting take on the idea of using WordPress as a social networking platform, looking at DiSo, Chris [...]

December 12th, 2007
6:24 AM PT

[...] La próxima red social: WordPress. Al menos eso es lo que piensan los creadores de Diso, un proyecto de red social distribuida. ENTRADAS RELACIONADAS: [...]

December 12th, 2007
7:00 AM PT

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December 12th, 2007
7:09 AM PT

[...] ideas regarding writing on your own blog (as an example, GigaOm includes blog-platform-as-social-network, specifically WordPress) versus sharing content on a social network site.  I think the win-win is to syndicate your [...]

December 12th, 2007
7:45 AM PT

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December 12th, 2007
7:55 AM PT

[...] como el centro de las redes sociales, en lugar de My space o Facebook. Anne Zelenka, sostiene en The Next Social Network: WordPress: “Una red social como Facebook le da su propio lugar en línea, pero en realidad no es tu propio [...]

December 12th, 2007
8:40 AM PT

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December 12th, 2007
8:58 AM PT

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December 12th, 2007
9:24 AM PT

[...] The Next Social Network: WordPress - GigaOM Could open-source blogging platform WordPress serve as your next social networking profile? Chris Messina, co-founder of Citizen Agency, thinks so. He’s started a project called DiSo, for distributed social networking, that aims to “build a social net (tags: blogging links media online socialnetworking wordpress) [...]

December 12th, 2007
10:20 AM PT

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December 12th, 2007
10:20 AM PT

[...] Weblog Tools Collection (and others, but that’s how I found it), the GigaOm blog has a very interesting post today about a project which will allow social network style functionality in WordPress and other [...]

December 12th, 2007
10:50 AM PT

[...] The Next Social Network : But those who already use WordPress probably want to build a strong and persistent online presence and identity. Plus they’re the geeky sort, with whom with the idea of a unified, distributed social network might resonate. And at least some of them are refocusing on blogging. The next hot social network might just be built out of blogs. [...]

December 12th, 2007
1:57 PM PT

[...] The Next Social Network: WordPress - GigaOM WordPress article on Social Networking using WP - meant to be read (tags: wordpress socialnetworking socialnetworks WP) [...]

December 12th, 2007
3:04 PM PT

[...] with its skin inside out.” DiSo will first look to WordPress as its foundation.” (via gigaom.com) Having the ability to bridge our favorite blogosphere with the advantages that come from a social [...]

December 12th, 2007
3:08 PM PT

[...] the meantime, I note this article on GigaOm about the DiSo Project, which aims to turn WordPress blogs into social network nodes [...]

December 12th, 2007
3:40 PM PT
December 12th, 2007
3:58 PM PT

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December 12th, 2007
4:25 PM PT

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December 12th, 2007
4:32 PM PT

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December 12th, 2007
4:38 PM PT

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December 12th, 2007
4:58 PM PT

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December 12th, 2007
5:07 PM PT

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December 12th, 2007
5:17 PM PT

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December 12th, 2007
6:30 PM PT

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December 12th, 2007
7:19 PM PT

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December 12th, 2007
7:51 PM PT

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December 12th, 2007
8:15 PM PT

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December 12th, 2007
8:41 PM PT
December 13th, 2007
12:53 AM PT

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December 13th, 2007
6:02 AM PT

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December 13th, 2007
8:13 AM PT

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December 13th, 2007
8:19 AM PT

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December 13th, 2007
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December 13th, 2007
10:08 AM PT

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December 13th, 2007
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December 13th, 2007
10:28 AM PT

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December 13th, 2007
10:54 AM PT

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December 13th, 2007
12:12 PM PT

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December 13th, 2007
1:43 PM PT

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December 13th, 2007
3:22 PM PT

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December 13th, 2007
4:13 PM PT

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December 13th, 2007
4:30 PM PT

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December 13th, 2007
5:33 PM PT

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December 13th, 2007
10:02 PM PT

[...] tu blog como la próxima red Social Hace unos días salió en GigaOM un artículo muy interesante con ese título y que llevaba a DiSO un proyecto que me parece [...]

December 13th, 2007
11:03 PM PT

[...] The Next Social Network: WordPress. If I’m reading this right (and I’m reading it very quickly) this would be an opt-in thing for people already using WordPress for their blogging based on plugins and OpenID stuff. As such it’s an interesting notion given that WP is already a very open publishing thing (as opposed to the walled garden of Facebook). A rather big Hmmmm follows. via Bounder [...]

December 14th, 2007
12:29 AM PT

[...] The Next Social Network: WordPress I’m surprised this is presented as new thought. Great that many bloggers are renewing their interest in how to make their blogs more social. I keep experimenting along just these lines and can’t wait to try more new plugins. (tags: wordpress blogging socialnetworking socialnetworks chrismessina) [...]

December 14th, 2007
12:52 AM PT

[...] Manau, kai prisiregistruos pakankamai daug žmonių bus pakankamai įdomu naršyti po lietuvišką blogosferą tokiu būdu. Bet čia tikrai ne pabaiga. Jau ne kartą rašiau apie OpenID, tačiau OpenID garantuoja tik asmens tapatybę, bet nieko nesako apie jo patikimumą ir pan. Spėkite, kad bus kai sujungsime XFN ir OpenID. Turėsime blogais paremtą socialinį tinklą. Pvz. vieną elementarų pritaikymą įsivaizduoju spamo filtrą - jeigu žmogus priklauso tavo tinklui tai jo komentarą galima automatiškai pavirtinti (baltieji sąrašai). Ir tas sujungimas nėra tik mano išsigalvojimas - rekomenduoju paskaityti The Next Social Network: WordPress. [...]

December 14th, 2007
3:31 AM PT

[...] The Next Social Network: WordPress [...]

December 14th, 2007
5:04 AM PT

[...] Om Malik: The social network: WordPress [...]

December 14th, 2007
9:42 AM PT

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December 14th, 2007
11:43 AM PT

[...] The Next Social Network: WordPress (tags: blog wordpress socialnetworking social network) [...]

December 14th, 2007
10:23 PM PT

[...] The Next Social Network: WordPress - GigaOM In contrast to social networking, blogging offers a person-centric way for individuals to come online. (tags: wordpress blogging socialnetworking social socialnetworks network community web identity Internet personal opensource networking) [...]

December 14th, 2007
10:24 PM PT

[...] The Next Social Network: WordPress - GigaOM This growing disenchantment with social networking and return to blogging suggests that in the future we could see a migration, at least among tech bloggers, towards more distributed social networking — along the lines of what Messina envisions. (tags: wordpress blogging network social) [...]

December 15th, 2007
7:18 AM PT

[...] muy interesante artículo publicado en GigaOM referente a DiSo un proyecto no menos interesante, para la construcción de una Red social [...]

December 15th, 2007
12:41 PM PT

[...] a fan of decentralization and distribution. My blog is where I create content, and the nexus of my social network. Of course, because the web is open, it automatically includes all these closed efforts, and [...]

December 16th, 2007
12:46 AM PT

[...] Randomness: But this does explain a lot. Why the social network sites are nothing more than [...]

December 16th, 2007
8:30 AM PT

[...] [15.55.20] Massimo Zaglio scrive:http://gigaom.com/2007/12/11/the-next-social-network-wordpress/ The Next Social Network [...]

December 16th, 2007
4:08 PM PT
December 16th, 2007
10:28 PM PT

[...] 本文翻译自:The Next Social Network: WordPress,翻译有出入,准确意思请参考原文。 [...]

December 16th, 2007
11:58 PM PT

[...] מאמרים על וורדפרס כרשת חברתית שהתבססו על כותרת שגויה בtechcrunch של מאמר שאמור היה לתאר את פרויקט הDiSo שנולד בשבוע [...]

December 17th, 2007
12:30 AM PT

[...] el blog de GigaOm me entero de un proyecto nuevo llamado DiSo (Distributed Social Networking Applications), un nuevo [...]

December 17th, 2007
9:31 AM PT

[...] that Movable Type, their leading blogging software, is going open source and the launch of the DiSo initiative to create open source implementations of distributed social networking are also important projects. [...]

December 17th, 2007
2:15 PM PT

[...] much to link blogs, comments and conversations, and I’m wondering whether this linked article here at gigaom is alluding to something. Although it talks about identity and WordPress, the phrases “inside [...]

December 17th, 2007
6:26 PM PT

[...] el blog de GigaOm podemos ver de la existencia de un proyecto nuevo llamado DiSo (Distributed Social Networking [...]

December 18th, 2007
4:12 PM PT

[...] Now this is promising - The Next Social Network [...]

December 18th, 2007
7:27 PM PT

[...] first target is WordPress, bootstrapping on existing work and building out from there. The Next Social NetworkDiso Project Diso - Google [...]

December 19th, 2007
3:48 AM PT

[...] WordPress could be a Social Networking Platform Chris Messina suggest that WordPress could be a Social Networking platform, while currently a publishing CMS tool. The first thing to do is look at the technographics of a community, and identify does everyone [...]

December 19th, 2007
7:46 AM PT

[...] el blog de GigaOm me entero del nuevo proyecto de Chris Messina, llamado DiSo (Distributed Social Networking [...]

December 19th, 2007
9:49 AM PT

[...] on GigaOM, Anne Zeleka talks about the next social network being WordPress, or blogs in general, and talks about the current DiSo project which is utilizing OpenID as a [...]

December 21st, 2007
5:30 AM PT

[...] projects are out there, gigaom.com describes DiSo and it’s abilities as a SNS based on a WordPress [...]

December 21st, 2007
11:38 AM PT
December 23rd, 2007
9:28 AM PT

[...] [SOCIALNETWORKING] The Next Social Network: WordPress [...]

December 24th, 2007
4:42 PM PT

[...] Facebook. Go WordPress!? This may sound a little outlandish now, but the open source blogging application has the install [...]

December 28th, 2007
1:58 AM PT

[...] for freedom. I’ve been mulling this over for a while now and just last week I came across this article by Anne Zelenka talking about DiSo. Reading this and digging around some more has gotten me very [...]

January 2nd, 2008
2:20 AM PT

[...] irrelevance of MyBlogLog grows with every passing month, and if WordPress does decide to be a Social Network in their own right, MyBlogLog will be nothing more than a footnote on the Wayback [...]

January 2nd, 2008
8:59 AM PT

[...] serve as your next social networking profile?”. With that question, Anne Zelenka started a post on GigaOM that created a fairly big buzz in the blogosphere (143 comments and trackback plus 541 [...]

January 2nd, 2008
5:26 PM PT

[...] The Next Social Network: WordPress - GigaOM [...]

January 10th, 2008
1:59 PM PT

[...] movement away from traditional social networking sites.  Anna Zelenka of WordPress wrote a post mentioning how some well known bloggers have always seen the whole MySpace/Facebook thing to be [...]

January 13th, 2008
8:41 AM PT

[...] The Next Social Network [...]

January 20th, 2008
1:33 PM PT

[...] would bet on a company like WordPress or perhaps Tumblr to come out with a simple tool that makes publishing profiles and updates easy, [...]

January 21st, 2008
2:31 PM PT

[...] I certainly hope he’s right about this prediction: I would bet on a company like WordPress or perhaps Tumblr to come out with a simple tool that makes publishing profiles and updates easy, [...]

January 22nd, 2008
7:45 PM PT

[...] would be a start. Anne Zelenka made an impassioned case for using WordPress to build a social network, and I wouldn’t be surprised if we see some social features start to creep into WordPress.com [...]

January 23rd, 2008
5:38 AM PT

[...] or feature was rolled out ( my favorite is the Gravatar ).  So I am quite excited to read that WordPress.com has raised about $29 million in funding.  Matt Mullenweg and the entire WordPress team deserve something for their tireless efforts in [...]

January 23rd, 2008
5:10 PM PT

[...] Anne Zelenka hat auf GigaOm bereits vor einiger Zeit eine weitere Option skzizziert: The Next Social Network: WordPress. [...]

January 24th, 2008
3:59 AM PT

[...] would be a start. Anne Zelenka made an impassioned case for using WordPress to build a social network, and I wouldn’t be surprised if we see some social features start to creep [...]

January 24th, 2008
10:42 AM PT

[...] widely used open-source blog platform with enormous potential for future growth and evolution - and some think it’s a viable alternative to Facebook-style social networking. (It’s running this [...]

January 27th, 2008
2:52 PM PT

[...] The Next Social Network: WordPress - GigaOM Late to the party with this one, but here’s a great argument for WP to get into the social networking business. (tags: wordpress socialnetworks blogging) [...]

January 29th, 2008
6:43 AM PT

[...] seja apenas um pequeno exemplo do que vem pela frente. Recentemente, muito se comentou sobre a idéia de transformar o WordPress em uma plataforma de rede [...]

February 10th, 2008
4:58 PM PT

[...] information as the content catalyst for activation. Other, less controversial attempts include DiSo’s quest to turn the blog platform WordPress into an active social network, or considerations to flip email services into social networks, as Yahoo tried with Mash and Google [...]

February 18th, 2008
1:14 PM PT

[...] a social network with its skin inside out.” DiSo will first look to WordPress as its foundation.read more | digg [...]

February 21st, 2008
3:46 PM PT

[...] falar também que a iniciativa Open Social do Google vai na mesma direção, e talvez mencionar o artigo no GigaOm que fala das possibilidades do WordPress como plataforma para redes sociais. Ou seja, várias [...]

February 23rd, 2008
12:54 PM PT

[...] As for assumptions, one stands out in particular, though perhaps only for me and principally because I want to hear it. It seems that while most everyone is still paying homage to Facebook, an increasing number of people are coming to believe that it is not the last word. [...]

February 23rd, 2008
1:01 PM PT

[...] As for assumptions, one stands out in particular, though perhaps only for me and principally because I want to hear it. It seems that while most everyone is still paying homage to Facebook, an increasing number of people are coming to believe that it is not the last word. [...]

February 23rd, 2008
2:53 PM PT

[...] As for assumptions, one stands out in particular, though perhaps only for me and principally because I want to hear it. It seems that while most everyone is still paying homage to Facebook, an increasing number of people are coming to believe that it is not the last word. [...]

February 25th, 2008
12:04 PM PT

[...] The Next Social Network: WordPress [...]

March 4th, 2008
12:54 PM PT

[...] Malik, Tuesday, March 4, 2008 at 12:53 PM PT Comments (0) In recent past, Anne Zelenka wrote about how WordPress could be an underpinning of a social network, an idea first postulated by Chris Messina. Of course, [...]

March 4th, 2008
5:25 PM PT

[...] From the sounds of it, Matt doesn’t just want to take on Ning — he wants to go after Facebook as well, but with an open platform rather than another closed network. More power to him, I say. It’s something others are also thinking about, including Chris “Factory Joe” Messina and his DiSo project. [...]

March 5th, 2008
8:42 AM PT

[...] 5th, 2008 (8:42am) Jason Harris No Comments Last December, our own Anne Zelenka posted about the social possibilities WordPress presented.  Apparently Matt Mullenweg, founder and CEO of [...]

March 17th, 2008
5:09 AM PT

[...] At the end of the day maybe Facebook is doomed, but blogs will live another day and that is why they state that the next social network will be wordpress. [...]

March 17th, 2008
7:20 AM PT

[...] the way - GigaOM says, Automattic, the company behind WordPress.com, is funded by True Ventures, which is also an [...]

March 22nd, 2008
5:51 AM PT

[...] GogaOm posts that WordPress may be soon joining the Social Networking bandwagon as well. Share: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

April 1st, 2008
6:44 AM PT

[...] are more of us who more easily understand the likes of Friendster and Multiply. Others believe blogging is the next social network. And that our online social lives can remain scattered across different websites like Twitter and [...]

April 1st, 2008
7:04 AM PT

[...] A big part of why some bloggers are wildly successful has less to do with the content they create on their blog than their networking activities. Social media sites such as Facebook, LinkedIn (more for business), and others facilitate this. Twitter is probably the most pronounced example of this stage in blogging’s evolution. Honestly, I don’t know whether to think of Twitter as a micro-blogging platform or a social media platform. It’s both, really. And you can expect further changes in this direction from other blogging and social media platforms, including WordPress. [...]

April 1st, 2008
5:43 PM PT

[...] BuddyPress ir tuvojošais BridgeCamp mēneša beigās. Interesanti, ka Anne Zelenka savā rakstā pirms trim mēnešiem jau prognozēja, ka nākošie sociālie tīkli radīsies tieši [...]

April 5th, 2008
6:02 PM PT

[...] ahora para satisfacción de los que usamos WordPress podemos leer en el blog de GigaOm de la existencia de un proyecto nuevo llamado DiSo (Distributed Social Networking Applications), un [...]

May 6th, 2008
6:47 PM PT

[...] The Next Social Network [...]

June 29th, 2008
9:36 AM PT

[...] If you look at social communication on the Web - blogs, microblogs, lifestreaming sites, etc. - the Web is also seeing a surge in the growth of distributed conversations. [...]

August 11th, 2008
3:54 AM PT

[...] wrote an article about this idea in December 2007, creating a hype that reached its peak with a GigaOM post. I wrote a comment as well, saying the self-hosted WordPress edition was too complicated for [...]

August 12th, 2008
2:07 AM PT

[...] seit Ende 2007 wird immer wieder darüber nachgedacht, ob sich ein soziales Netzwerk auf Basis von WordPress realisieren lassen würde. Folgende Punkte [...]

August 14th, 2008
10:56 PM PT

[...] not a new concept — since their early days blogs were all about sociability. Late last year, we backed Chris Messina’s wild idea that WordPress, the open-source blogging software that we use to power majority of our network blogs, could be [...]

71 comments so far

December 11th, 2007
5:05 PM PT
Aswath said:

We have a built an application with similar objectives. Soon we will be adding real-time communication capabilities as well. As you have noted, OpenID and OpenAuth will be th facilitating technologies.

Also as Moshe Maeir notes in the trackbacked post, traditional social network and our application will complement each other. In our view traditional SNs are like public social gathering places like bar and we view our application to be like one’s living room. Both have their roles in one’s social life.

December 11th, 2007
5:36 PM PT
Valdis Krebs said:

Back to blogging? yes!

Person-centric? Hell YES!

WordPress? Nope.

What if I want to stay with Blogger or Live Journal? Same problem as with Facebook/MySpace/LinkedIn/etc… you still have to join something[WordPress] to “network”, you have to choose one product/service over another. That is NOT how we network in real life! In RL we network in various ways/medias that overlap and that seems to work on-line also… blogs, email, chat, groups, skype, etc.

December 11th, 2007
7:36 PM PT

You guys need to get out of the valley and go to other parts of America and the world and talk to REGULAR users. Most people when they use word press for the first time find it difficult and cumbersome , unless they are in the tech industry. It’s a great idea and a nice article, but a little dose of reality and practicality never hurt anyone.

December 11th, 2007
9:38 PM PT
tarun1026 said:

More bad press for Facebook from India site reporting about Head hunter tactics. According to the report, potential recruiters would be checking out your profile (social networking) to make the career relevant decision.

(link)

December 11th, 2007
10:04 PM PT
paresh said:

I think Gravatar now being a part of WP also swings the decision in favor of WP.

December 12th, 2007
3:49 AM PT

OpenId is great idea to move close to Semantic Web World. And if WordPress can integrate it into their solution, i think it will start a wave to support it and eventually, Facebook types of business will come around and dance together.

December 12th, 2007
4:29 AM PT
Steve Ivy said:

Hello,

I just want to address something Valdis said: “you still have to join something[WordPress] to ‘network’”. The DiSo Project is working on WordPress plugins that could be installed anywhere - be it a hosted service like wordpress.com or your own server. Yes, it means knowing how to run a blog, or know someone who does.

WordPress is a starting point (not the end goal) for us because it’s easy for a moderately technical user to manage, it’s open-source, and it isn’t - life Blogger - limited to a single provider. If you have suggestions or ideas, join the group and participate.

Thanks,

–Steve
(link) // (link)

December 12th, 2007
5:06 AM PT
Ravi said:

As much as I’d love WordPress to become the next center for social activity, I think it’s a pipe dream. Of my 500+ contacts on Facebook, 10 of them know what WordPress is, and only 1 actually uses it — me.

The reason Facebook is so successful (and Myspace too) over competing services is, quite frankly, how easy they’ve made it for the average person to use. As the technorati, we ooh and aah when Facebook implements Ajax loading for photo albums; most people just think its a cool effect.

There’s a reason so many blogs get created each day — but then die a couple months (if not weeks or days) later. Most people just dont have the persistence to stick with blogging (myself included to an extent). Even as a WordPress evangelist myself (I use it for all my sites, my client sites, and I’m using WordPress MU for a new “social” project), I can’t envision a blogging platform superseding a true social network in usefulness.

December 12th, 2007
5:37 AM PT

I’ve defined with a few friends some project guidelines called Trustlet in september (based on a february concept): a system to allow distributed p2p social networking, platform indipendent.

A good way to make it working should be to distribute it both as a standalone service and as a WordPress integrated plugin. Maybe with OpenID for authentication and some sort of push system to allow real-time messaging (pull is slow, networking needs speed, see Twitter).

Another critical feature is trust, that should be integrated in this protocol. I was looking for integration with OpenSocial… maybe we could just use that protocol. :)

December 12th, 2007
5:44 AM PT
Craig said:

I agree that blogging and social networking are indeed a next step. However wordpress is a bit cumbersome for your average users. There are a ton of people out there that just don’t have an easy way to take advantage of this exciting technology. We have built a platform that allows the owner to have control of blogging and social networking features without having to conform. Blogging, social networking and static content should flow naturally and become as one.

December 12th, 2007
5:49 AM PT
Nick O'Neill said:

BuddyPress was created for this purpose. This was started a few months back and appears almost complete. I covered this on the Social Times over a month ago:

(link)

Chris should partner up with the creator of BuddyPress. It looks like he needs some help.

December 12th, 2007
6:19 AM PT

We’re also working on enabling the open social web, but trying to minimize the work an end user has to do. Our service (link) allows users to automatically rebuild their social networks on any site. Thoughts?

December 12th, 2007
6:52 AM PT
Tao Schencks said:

I have often thought “i must search out a blogging application for my Facebook profile…”

How stupid is that!

I love the way that facebook allows you to be connected to each other and follow each others movements, comments and updates but I also love the ability to write my own blog and maintain its appearance too.

MySpace is too messy and Facebook is too restrictive (which can be a good thing). WordPress is a very powerful platform and I think it could turn it’s hand to anything, given the right plugin.

Imagine if you could install a Social Networking plugin to WordPress that links you to other “friends” blogs to see their posts, comments and updates they left at other sites etc. You could even link into Flickr, del.icio.us and other sites too via RSS. Present that all on an extra “page” in your WP installation - done!

December 12th, 2007
6:56 AM PT

We do this as a service for clients in South Africa, and it is precisely this niché market where we fill the gap. WordPress is powerful and perfect for this purpose, but one does need a geek on call to run it full time as a serious publishing media or social network.

December 12th, 2007
7:11 AM PT
ogee said:

take a look at tumblr.com - there you can add other tumblelogs as friends…

December 12th, 2007
7:25 AM PT

Shame on you Chris. This is a very unoriginal ideas. You posted on your blog a while back about a little project called ChickSpeak (http://www.chickspeak.com). In your blog post (http://factoryjoe.com/blog/2007/07/18/wordpressmu-making-a-smart-platform-choice/) you spoke about how this project was one of the first to use WordPress as a social networking platform and encouraged the developer to open-source and share his plugins.

The project is now being developed at (link) and is open source. Shame on you for stealing Andy’s thunder! Shame on you for not choosing to contribute to this project.

December 12th, 2007
7:33 AM PT

Best way to progess to the Semantic Web - keep those ideas coming and let’s move forward!

December 12th, 2007
7:47 AM PT

As a WordPress user and developer of web sites that use web press as the backend not only for blogging but also for general content management I find this interesting because I am also ready using tools the accomplish to a degree abit not totally integrated with WordPress itself apart from the RSS feeds it generates.

One of the things I will do is run the RSS feed generated and then managed through feedburner.com through a service called Twitterfeed at Twitterfeed.com. Notification of blog post and links will show up in my Twitter account for my followers to see. I also do this with my flickr RSS feed too. It doesn’t stop their. I also pipe my Twitter posts to Facebook via the Facebook Twitter application so even more people who don’t normally follow my blog or twitter feed but are in my circle of friends with get a notification that I have written something on my blog.

I’d love to centrally manage this through my WordPress admin panel but I would also like to extent my own site to have a social networking component.

December 12th, 2007
8:12 AM PT
steveivy said:

Jim,

Please back up with the “shaming”…

Andy’s work on BussyPress is awesome, and I’m hoping that we can learn from each other. But BuddyPress is focused (from my reading) on using WordPressMU (the multi-user/multi-site version that is also being used on wordpress.com) to create social networking sites - connecting users hosted within that hosted instance of WPMU+BuddyPress (someone please correct my understanding if I’m wrong).

The DiSo Project is focused around helping WordPress users (or more specifically those running their own instances of WordPress) turn that blog into the focal point of their social network participation. The DiSo plugins are intended to help enable things like social network portability and identity consolidation in a distributed way - so the network grows organically, not dependent on a particular provider.

I hope we can collaborate with Andy to be sure that the work we’re doing on DiSo will be compatible with BuddyPress as much as possible.

Sincerely,

–Steve
(link) // (link)

December 12th, 2007
8:12 AM PT
Simon said:

Looks as though a lot of us are thinking along similar lines here. I’m very interested to see wordpress being used more for social networking, so DiSo sounds promising.

My own development work has also looked to bridge the gap between blogging and social networking, but focused on a group conversation system (using API keys to identify and authenticate members of blogging groups). Someone called it trackback on steroids, but I always wanted a system that could drive readers / traffic properly between blogs, to build identity and loyalty.

Looks like we might all end converging at a very similar point further down the line! :)