Major League Baseball, Six Apart Deal In The Works

Om Malik, Thursday, April 21, 2005 at 9:53 PM PT Comments (13)

mlblogs

Update: Base hit for the om team! Ryan Nelson, the Unix Systems Group and am Director of Operations for Major League Baseball Advanced Media confirms the MLBlogs is live. “We just launched www.mlblogs.com today… it’s a partnership with SixApart (the MovableType people). Should be fun!

This has some seriously AA bloggers. Tommy Losarda is one of the big names but rest are what can be best described as “character actors” in Hollywood parlance. I find it most amazing is the people outside the technology industry are realizing the stickiness of user generated content, how cheap it is and how the community can only extend the brand. Expect more big name sports leagues to follow. Incidentally, if someone is keeping score, Cricinfo, which is story of like MLB.com of Cricket was the first sports site to latch on to blogs in a big way!

MLB SIX APARTLooks like our friends at Six Apart just might be hitting one out of the ball park. Six Apart, makers of such fine products as Moveable Type, and TypePad hosted blog service might have snagged a deal with Major League Baseball. What that deal is - I haven’t got a clue. What I do know is that the domain mlblogs.com is registered to Major League Baseball Properties, and the DNS servers are pointing to SixApart.com. (I got a screen grab, just incase!)

SXA is still the 800-pound gorilla in the game, and despite all the hoopla from Yahoo 360 and MSN Spaces, it is the gold standard for taking blogging to the masses. Or at least masses with a class. I am not sure what the deal is? Could MLB have guys like Derek Jeter blog? Or will it be blogs by baseball nuts like me. (Apparently… its going to be both!) Either way, I am going to be tuning in. For SixApart, this one is going deep… deep… its gone! Anyway feel good about the fact that I wrote about them in Business 2.0 back in November 2003.

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April 22nd, 2005
10:26 AM PT

Major League Blogging

Om Malik reports that Six Apart might have snagged a deal with Major League Baseball to launch weblogs. From what I can tell, Om, a reporter with Business 2.0, is using his blog to

April 22nd, 2005
11:05 AM PT

Baseball blogs?

Not sure why I’m on a baseball tangent today. It’s not like my team (the Pittsburgh Pirates) is doing very well this year. I just read an intriguing post though at Om Malik’s site theorizing that Six Apart and Major League Baseball have a baseball b…

April 22nd, 2005
2:13 PM PT

Springtime, mlblogs, and dtrace for java

I’m reminded this week quite pleasantly by the south facing windows over my bed that spring (and soon summer, at this rate) is finally here in New York. One of my favorite things about my apartment is the large window over my bed that lets the sun wak…

April 22nd, 2005
2:44 PM PT
RyanBlog said:

Now, finally I can blog at work…

Om Malik guessed right… We just launched (link) today… it’s a partnership with SixApart (the MovableType people). Should be fun!

April 23rd, 2005
4:50 AM PT

Major League Baseball Empowers Fans to Blog

Here’s an update to my post from yesterday. Major League Baseball is now empowering consumers to launch their own Six Apart-powered blogs. The MLBlogs site is live. Users can sign up for $49.95 per year. Tommy Lasorda’s even blogging. The

April 24th, 2005
10:58 AM PT

Six Apart Partners with MLB to Launch MLBlogs.com

Wow — Om Malik reports that Six Apart has partnered with Major League Baseball to launch MLBlogs.com: “MLBLogs, a service of MLB.com, is the only blog service that offers the official colors and logos of every current MLB team.”…

April 25th, 2005
7:28 AM PT

MLBlogs.com Fouls Out

Six Apart has partnered with Major League Baseball to create MLBlogs.com, a new service that lets baseball aficionados use TypePad to blog about their favorite team with branded templates. Also, MLB has contracted some big names in baseball to start…

April 26th, 2005
2:09 AM PT

MLBlogs.com

SixApart, after introducing Friendster blogs, now introduces MLBlogs, a tool for blogging about MLB… I’m not really sure what improvement MLBlogs will have over regular Typepad Sox blogs, judging from the page.

April 27th, 2005
3:40 AM PT
Blogcritics said:

MLBlogs

Six Apart, after introducing Friendster blogs, now introduces MLBlogs, a tool for blogging about MLB. OmMalik - who had the…

4 comments so far

April 21st, 2005
10:28 PM PT
garam said:

MoveableType and TypePad are cool but aren’t free. (TypePad has a 30-day free trial.) Blogger may not provide all the features that MT and TP provide but Blogger is free and is easy to use…and even allows publishing blogs to your own domain. The less said the better about the feature set and ease of use of Yahoo’s 360 and Microsoft’s Spaces.

April 22nd, 2005
6:34 AM PT
Sameer Vasta said:

it would be nice if it wasn’t just athletes blogging, or baseball fans blogging, but both parties blogging - together.

it would allow for an interesting conversation and outlook on baseball if there were two players and two fans posting on the same blog. just a thought.

glad they chose 6A though, at least they’ll be sure that whatever they do will be handled professionally.

April 22nd, 2005
8:45 AM PT
Jake said:

garam, moveable type for personal blogs is still free, though.

April 22nd, 2005
8:44 PM PT
john said:

MLBlog.com is not a blog. It looks more like baseball’s latest revenue stream — charge fans five bucks a month for the ”opportunity” to blog about their favorite team! What a pity. If I wanted to blog about my favorite team, I certainly wouldn’t pay MLB for the tablet. And I doubt I’ll bother reading any of these fans’ ravings. Blogs are about intelligent opinion and insight, and I can get that from SportsBlogs Nation (sbnation.com). Unfortunately, none of the SportsBlogs Nation guys appear to have media credentials; they’re mostly blogging from a fan’s point of view. MLB should have just told its beat writers at mlb.com to trash the newspaper style writing and posting they do and start blogging. And they should have used scoop so fans could attach their own ”diaries” to these blogs.

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