How Yahoo Got Its Mojo Back

Om Malik, Saturday, March 26, 2005 at 4:21 AM PT Comments (88)

A handful of blog-evangelists, a couple of key buys and some libertarian friendly moves have turned Yahoo from a dot.has.been to the new darling of the chattering classes. It is only a matter of time when mainstream media rediscovers Yahoo, and a stock market resurgence follows…

For Yahooligans, 2004 was a year of frustration. No one noticed the fact that company’s stock posted a hefty 72% gain, ending the year at about $38 a share. Overlooked was the fact that it had sales of $3.6 billion and net income of $834 million. That’s twice as much money it raked in 2003, and nearly three times the profit. It is no surprise that many Yahoo insiders felt like the Yankee fans - no matter what they did, they were going to be overshadowed by Google.

Google’s spectacular initial public offering (admittedly that lined Yahoo’s coffers nicely and helped with those profits in 2004) and ensuing hubbub where even political columnists were comparing the minimalist search engine to second coming of Jesus. Not a day went by when someone or the other theorized that Google was going to build a Web OS, a new kind of application framework or even a browser. In the other words Google will turn the web into a giant platform. Google was everywhere! Even in the pages of GQ.

That has tweaked the Yahoo insiders no end! Many had expressed their frustration, for rest of the world not seeing the true value of Yahoo, and how well the company was doing. It just seemed so boring, lacking the pizzaz of Google, its celebrity guests, and its wonderful chef. A few months ago, almost suddenly the tide turned.

Many starting to see that many of Google’s forays into anything but search have been like its search results lately - off target. Orkut is a bit of a blah! Blogger is because, blogger was! Google News and Froogle - well I think Jeff Jarvis has some choice words about that. AdWords/AdSense are great, but prone to click fraud. GMail is wonderful, but the ads on my content, no thank-you! An Autolinks brouhaha ensued.

This was precisely the opening Yahoo had been waiting for, to launch some sort of a media assault. Wired assigned Mike Malone, an Internet 1.0 guy to do a story on the company, and its comeback. The UnGoogle was a piece from the dot-com days, fancy wordsmith doing his thing, except it lacked the fire to get a “conversation” started.

The indignity is all the greater when you consider Yahoo!’s numbers: 165 million registered users, 345 million unique visitors a month, $49 billion market cap, and a 62 per­cent increase in revenue last quarter, bringing 2004 total revenue to $3.6 billion. Yahoo! makes more money and has more patents, services, and users than Google; it even has its own yodel.

And what it also has a couple of guys, I like to call them blog evangelists, who knowingly or not, have brought the right kind of attention to the company. Russell Beattie who recently joined Yahoo has been blogging furiously (much to my annoyance) about Yahoo and its wireless efforts. In normal course of events, Yahoo would have issued a press release, and many of us would have paid little or no attention. Jeremy Zawodny is the other and has helped the company focus on some of the newer social media trends. I have never met him, but if his blog is anything to go by, then perhaps he is spreading the open media religion at Yahoo. The blog-evangelists unlike press relations folks, only write when there is something important to say. That is if they want to maintain their credibility.

Russell and Jeremy are small part of the big equation. After sitting on its haunches for so long, and letting google walk away with the AdSense dollars, Yahoo’s Overture division is finally getting its act together and rolling out its small-publisher service. By buying Flickr earlier this month and OddPost last year, Yahoo has bought into the open-standards, web services business model, something which has gotten it much love from the bloggers who apparently care too much about this type of stuff. Adding RSS and blogs to My Yahoo, makes them cooler than the other two - MSN and Google. In an effort to best Google, the company has upped its free email storage to one gigabyte. Yahoo offered desktop search tool, just like Google. It is launching a blogging-meets-social networking tool, Yahoo 360. I have not seen it but count on blogsphere love for it. The company also announced today that it will search creative commons content. What that means is really nothing for many of the mom-and-pops don’t care about license information etc. But it will get boing-boinged and create the right karma for the company. If you look at all these features, it is not clear that if any one of these will bring any major dollars into the company. It will show to the chattering classes that Yahoo is on the right track. And is embracing new technologies etc. That’s until something new comes along.

Just had coffee with Gautam Godhwani, one of the co-founders of SimplyHired and he pointed out that Yahoo was an Internet 1.0 company that adapted to Internet 2.0 very quickly, embracing the open platforms and social computing phenomenon. “Yahoo changed, and changed really fast, reacting to market trends that were not favoring them,” he says. Like some of the more thoughtful in Silicon Valley, he thinks Yahoo is a more solid, a more mature company. Google in comparison is more of a young buck, running rampant. Good points, but I think in many ways what has changed is the perception of Yahoo. And that is the key point here.

These are not moves that will have a material impact on the company’s bottom line. Yahoo’s future, as far as I am concerned is in broadband and mobile. It has partnerships with phone companies where it is their content partner, and is forging many such relationships in the wireless space. How critical all that is to Yahoo, I repost this bit from a previous column by Alex Rowland.

Yawhoo? With Terry Semel at the helm, Yahoo!’s foray into entertainment has been aggressive. By forming tight relationships with distributors such as Comcast and SBC, Yahoo! is attempting to become a super-aggregator of rich media content. Recent deals to simulcast shows like “Fat Acress” with Showtime combined with their strong support for Media RSS standards should telegraph their aspirations. If they manage to tie up enough (potentially exclusive) arrangements with the old media goliaths, while simultaneously aggregating large quantities of niche media assets, they can scale the network quickly enough to make competing with them very expensive.

Could Yahoo become the preferred music store on SBC’s Project LightSpeed? Sure. A preferred distributor of online movies… possible. There is a good piece in Fortune on SBC/Yahoo relationship, but unfortunately its behind the wall, so I am not linking to it for now.

88 comments so far

March 26th, 2005
9:22 AM PT

Yahoo’s Efforts to Outshine Google

Om Malick posts a great commentary on Yahoo’s ongoing bid to win blogger and techie favor - i’ve said so before, and i’ll say it again: They’re doing a great job…
Look at some of the recent additions to Yahoo’s mix:

March 26th, 2005
9:49 AM PT

Om on Yahoo’s Mojo Retrieval

Excellent article by Om Malik on Yahoo’s resurgence: These are not moves that will have a material impact on the company’s bottom line. Yahoo’s future, as far as I am concerned is in broadband and mobile. It has partnerships with…

March 26th, 2005
1:20 PM PT
PeterV said:

Let me be the one to point out that Yahoo has been hiring information architects like crazy lately.

March 26th, 2005
1:24 PM PT
rexblog said:

Yahoo! mojo

Yahoo! mojo: Remember three weeks ago when I asked, “Is it just me, or is Yahoo! cool again? Finally, someone explains what’s going on: Om Malik on, “How Yahoo Got Its Mojo Back” .

March 26th, 2005
6:23 PM PT
Dave McClure said:

Yahoo was always cool for me, just not as much fun as the Googlers. But Y! just got a lot more cool & fun again in my book now that they bought Flickr… and promoting/hiring folks like Jeremy and Russell were great move and certainly didn’t hurt either.

March 26th, 2005
8:02 PM PT

Om Malik on Broadband: How Yahoo Got Its Mojo Bac

My neverending flip-floppiness on patronizing Yahoo! or … everyone else got a new wrinkle with this article on that company’s overtures to the blog/tech community.

March 27th, 2005
8:30 AM PT

Yahoo Mojo

Om summarizes nicely….

March 27th, 2005
8:51 AM PT

Yahoo! popularity going mainstream

Om Malik reports on Yahoo!’s upturn in popularity, and provides good commentary of how Yahoo! are winning back the hearts and minds of webmasters. I’ve already reported on the problems that Google have been experiencing, and the resurgence in Yahoo!…

March 27th, 2005
9:40 AM PT
seanbonner said:

Yahoo back in the game

Very nice summary from Om Malik on Broadband: “A handful of blog-evangelists, a couple of key buys and some libertarian…

March 27th, 2005
1:33 PM PT

Yahoo! Grows Up

I’ve been a big fan of Google since it’s inception, and I must say that they do a lot of

March 27th, 2005
1:42 PM PT

Web 2.0

Original Post: 23 Mar 2005 Updated: 25 Mar 2005 We’re on to Web 2.0. “But we’re not even finished debugging Web 1.0,” you say. Oh well. With God as Product Manager you have little choice but to upgrade. What is…

March 27th, 2005
3:12 PM PT

Om — any thoughts on Yahoo!’s recent launching of a Creative Commons filter? http://search.yahoo.com/cc

If they are already darlings of the blog community, this is definitely going to raise perceptions about them in the open source/Wiki world as well.

March 27th, 2005
4:13 PM PT
Om Malik said:

Amardeep… i think it is all part of them trying to adapt to the open media movement. i am pretty sure they are going to get a lot of love with this move.

March 27th, 2005
10:28 PM PT
Timboy said:

OK, so this is totally partisan of me, both because I work at Y!, and because within that I work at Y! Search. But I have to ask … could the Google-beating mojo have anything to do with the fact that Y! has its own web search technology now (launched a little over a year go), and the fact that it rocks? If so, the posting didn’t really say so.

March 27th, 2005
11:24 PM PT

Getting our Mojo at Yahoo? Yeah. And some new DNA too.

I’ve seen numerous folks commenting on Om Malik’s recent posting about Yahoo: How Yahoo Got Its Mojo Back. In it he credits several things (including me and Russell–thanks Om!) for a resurgence of interest and appreciation for what we’ve been doing…

March 27th, 2005
11:25 PM PT
Oloop.org said:

How Yahoo Got Its Mojo Back

A handful of blog-evangelists, a couple of key buys and some libertarian friendly moves have turned Yahoo from a dot.has.been to the new darling of the chattering classes. It is only a matter of time when mainstream media rediscovers Yahoo, and a stock…

March 28th, 2005
12:29 AM PT
Josefu said:

Yahoo also neglects to reveal how its numbers are distributed. Japan is around 60% of its total traffic whereas Google is only 22% of the same country’s search numbers. The “google competition” is in most of the English speaking world. Yahoo would be best to cite the scores from the ballpark where the game is before declaring itself as world champion.

March 28th, 2005
12:52 AM PT
Zaphod said:

Actually, only fools who like to get loaded with spycookies, and other privacy invasions use Yahoo.
Sure if you like dedicating big amounts of hard drive space to .swf ads, and cookies that can later rat on where you’ve been, Yahoo is fine.
Google on the other hand just pushes text ads (low bandwidth and hardware considerations), and loads only it’s own cookies, to keep you logged into services.
Choice is clear to me.
Yahoo=Artsy-fartsy cute.
Google=Hard-Core Tool for information handling.

Zaphod

March 28th, 2005
1:05 AM PT

You wrote: “Russell Beattie who recently joined Yahoo has been blogging furiously (much to my annoyance) about Yahoo and its wireless efforts”. Just out of curiosity because I don’t quite understand it: why it annoys you that he gives free publicity to Yahoo products? He is working there after all. Could you explain?

March 28th, 2005
1:13 AM PT
randfish said:

Yahoo’s relevancy algorithm is pretty decent. I think they just need to increase their crawling and indexing abilities and they’ll be able to be as good or better than Google in normal web search results. Google’s biggest advantage right now is still index size, if Yahoo! or MSN can overtake that, the relevancy algorithm doesn’t take too much tweaking to get good results 90%+ of the time.

March 28th, 2005
1:25 AM PT
Ojor said:

Google index about 8 billion
Yahoo! Image Search 1.5 billion images in the index.
Is the size matter? Yes, if it knows how to use it then it will be a good use of data mining

March 28th, 2005
1:30 AM PT

Web 2.0 Weekly Wrap-up, 21-27 Mar 2005

This week: ETech notes, Yahoo love-in, Web 2.0 acquisition deals continue, Hacking Web
2.0, ubiquitous storage.

March 28th, 2005
1:33 AM PT
Samuels said:

Yahoo regaining its mojo in the blogger community will have an even more important long-term impact on their business, since the top class of hackers and information visioneers will once again consider Yahoo a worthy employer, and bring their skills and ideas along with them.

In the same vein, you didn’t mention the new Yahoo Web Services, which give the Google Web APIs more than a run for their money. Public APIs have to be the best way to get hackers buzzed and energized about your technology. We’ll soon see mass-market 3rd party services like Google Alert and the Google Browser coming out for Yahoo.

March 28th, 2005
2:43 AM PT

Cool to Yahoo again!

Om Malik has crafted a nice piece on “How Yahoo got its Mojo Back”, and how it may once again be cool to do that daft Yodel!

By buying Flickr earlier this month and OddPost last year, Yahoo has bought into the open-standards, web services busines…

March 28th, 2005
2:57 AM PT
vivek said:

Well done. Before this I thought google own the war…

March 28th, 2005
3:28 AM PT
Marc's Voice said:

I totally agree with Om - Yahoo is coming back - strong

OK - from my own experiences and POV I can say this: - Media RSS is the leadership we need in media, subscribing and the web. That’s what podcasting needs. We’re gonna support it in ourmedia.org and we hope others will too. - Russell Beattie has been…

March 28th, 2005
4:57 AM PT

Dave Winer on Silicon Valley, and a Rant on California Education Funding

Dave Winer notes that Silicon Valley isn’t what it used to be. [here]

Now, with Yahoo getting its mojo back [here and here], and a few other happenings in the Valley, there are some signs of life.

But there is still a lot of vacant real-estate. …

March 28th, 2005
5:03 AM PT
Mark said:

Yahoo! blogs? I gotta check that out. G needs alternatives.

Going around and coming around. Yahoo won internet 1.0 and has done well, but the battle for 2.0 seemingly went to Google, with no legacy to migrate from, working from a clean sheet of paper.

I’m pulling for Yahoo to make it a 2 horse race.

and then of course there is Microsoft…

March 28th, 2005
5:16 AM PT
Sherri said:

They gave away their pop3 freely for years, then took it away instead of just offering better services to the $-customers. Geocities offered free FTP to their websites, then Yahoo bought them and took FTP away from the free accounts.

Yahoo groups was a fiasco of server errors for almost two years, sometimes affecting the majority of users while other times it seemed to affect only certain server ‘locations’. Once the certain ‘location’ had been resolved, then it was another ‘location’s turn.

And now they have a new service in beta; is that ALL it takes for you to think they have Mojo? Not me!

-IF- they keep the free stuff free without renigging later down the road. If they think something is going to be expensive further down the road, then don’t give it away freely just to take it away once you’ve snagged a bunch of people into starting accounts. Look what happened to Movable Type if you need a more recent event to jog your memory.

-IF- Yahoo can keep 360 running without ‘musical shortages’ like Yahoo groups had for 1-2 years, then I’d say they might be *working towards getting some of their Mojo back*.

My eyes don’t glaze over with shiny beta announcements.

March 28th, 2005
6:13 AM PT
Jeroen said:

There’s a big difference between yahoo and google, yahoo is not a big brand in the world outside of the US while ‘to google’ something is starting to become a common expression in for example continental Europe as well. That’s a huge difference.

The name google works better as well, yahoo simply is a bit of a weird, none too serious name.

March 28th, 2005
6:17 AM PT
One Degree said:

Links for March 28, 2005

Here is your “need to know” for March 28, 2005. Forrester - First look at Yahoo! 360 CIRA - Sleep Country Canada Wins Domain Dispute (PDF) (via webnames.ca) Om Malik - How Yahoo Got Its Mojo Back Wired - Marketers…

March 28th, 2005
8:01 AM PT

I use both Yahoo and Google. I like gmail but Yahoo has a calender I find useful. Google has been dropping the ball with Picasa. I downloaded it, thought it was kind of neat, then watched as the support seemed to vanish. I hope both stay around as it’s nice to be able to check them both out and use whichever is better…

One thing about Yahoo Mail, though, that really bugs me… it does not use encrypted connections, so my Yahoo Mail sessions are available to my company IT department. Gmail, on the other hand, uses a secure connection. Even if you use the secure sign in on Yahoo, it reverts to an open connection for your mail session.

March 28th, 2005
8:57 AM PT
keso said:

昨日新闻 - 解读RSS新闻??的未?

Ping Back?自:www.donews.net

March 28th, 2005
9:09 AM PT
tecosystems said:

Blogging the Enterprise

Be honest - what do you think of when someone says Chief Blogging Officer? If you’re anything like me, it conjures images of dot com era title silliness and vague associations of our generation’s Tulip mania. You don’t have to…

March 28th, 2005
9:31 AM PT
Kirk said:

I’ve got a theory. Google is going to get into the Router business. It’s funny. My parents love Yahoo but the tech elite are now just figuring out how great their products are.

March 28th, 2005
9:39 AM PT
Cory Hicks said:

The very fact that Yahoo has a more open PR process now with in-house bloggers letting everyone know what is cool and hip and what to look for…puts them miles ahead of Google and esp. Microsoft. I expect some more battles between the new internet trifecta (Google, Yahoo, MS) but think Yahoo has set the stage for others to follow if they want to keep up.

March 28th, 2005
9:45 AM PT
Zoinger said:

Google’s “Evil” Blunder

Google’s entry into the English languages (and others?) as a verb illustrates how high on a pedestal their brand stands. However, as history has shown, the higher up you are, the further you have to fall. How does a downfall…

March 28th, 2005
10:33 AM PT
Om Malik said:

funny you bring it up - microsoft home blogger scoble has been trying. i think trying too hard and might have lost some of his sheen as a result

March 28th, 2005
1:27 PM PT

Yahoo never lost its mojo

Om Malik’s how Yahoo Got Its Mojo Back tries to turn nothing into something. For Yahooligans, 2004 was a year of frustration. No one noticed the fact that company’s stock posted a hefty 72% gain, ending the year at about…

March 28th, 2005
1:28 PM PT

Yahoo!’s resurgent Mojo

Om Malik has a great piece on the resurgence of Yahoo!. He also discusses some of the bloggers that have helped spread the word about Yahoo!…including Jeremy Zawodny who references the article. This will be an interesting story to follow…

March 28th, 2005
1:55 PM PT

The resurgence of Yahoo

Yahoo might be getting over its Google complex. Om has an excellent post about the resurgence of Yahoo (its stock price notwithstanding):

Russell and Jeremy are small part of the big equation. After sitting on its haunches for so long, and letti…

March 28th, 2005
2:48 PM PT
bobpage.net said:

Mojo et al

A bit of a buzz today around Om Malik’s How Yahoo Got Its Mojo Back with the attendant lovers and haters commenting along. As is the norm, a lot of the haters (of both Yahoo and Google) don’t know what they are talking about.

I still find it surpr…

March 28th, 2005
3:10 PM PT
Marino Pascal said:

I wouldn’t trust Yahoo with my business or my money. I may use them for free services for hobbies and such. They’ve deleted my community oriented Yahoogroups twice with no explanation and no chance to talk to a human being. They are totally clueless about customer service. They are followers not innovators. They are fast food.

March 28th, 2005
3:23 PM PT
SFist said:

Get Ur Geek On

Arguments begin tomorrow in the MGM v. Grokster case being heard by the Supremes. BoingBoing is all over the story — pointing out that even the relatively conservative Economist has come down on the side of P2P apps, links to another piece which flay…

March 28th, 2005
4:30 PM PT
jc said:

Yahoo set the bar really low. Google raised it considerably. Now Yahoo want to meet that bar. Unless Google drops the bar, I’ll stick with them. I question the sincerity of Yahoo’s actions. Consider their history.
pop up ads … x10 spy camera pop up ads
flash ads, moving ads.
Twice reset consumer specified marketing preferences and in doing so assumed that consumers wanted to about all marketing offers
Consistently offering free functionality and then later premiumtizing it.
reducing mail quota to some ridiculously low quota (something like 4 mb)

Any doubt that Yahoo will mix in paid search advertisements with their search results in such a way that you can’t identify which is which?

Sorry, I’ll stick with Google…

March 28th, 2005
6:24 PM PT
Tim said:

I’d like to also point out another are where Yahoo “gets it” - they have joined the Calendar & Scheduling Consortium (www.calconnect.org) and are trying to help bring good calendaring to all of us. So far (as of my last check Friday 3/25) neither Microsoft nor Google has joined.

March 28th, 2005
7:48 PM PT
Eric said:

Based on Yahoo’s past, I don’t see them changing for the better even with shiny new tools and evangelists. I am one of the few who feels they’re going to deride the spirit of Flickr based on their history of buying services and making them worse.

March 28th, 2005
8:17 PM PT

Yahoo making a Rockyesq comeback

Om Malik has written one of the best blog entries I’ve read in a little while. The topic: How Yahoo Got Its Mojo Back. I could rip out solid quote after quote, but the truth of the matter is go over there now and gulp this excellent entry up. It’s a …

March 28th, 2005
10:03 PM PT

Yahoo! est recuperando su ‘mojo’

Durante las ltimas fechas, Yahoo! est recuperando todo el encanto de tiempos pasados (que haba perdido en favor de Google), y est volviendo a ser noticia en los diferentes medios de comunicacin.Segn el blog ‘

March 28th, 2005
10:38 PM PT
garam said:

I will believe that Yahoo got its Mojo back when I see Yahoo beat Google with not only awesome search technology but also with cool user experience. Until that happens, I am going to google.

March 29th, 2005
3:14 AM PT
azeem.azhar said:

Yahoo! 360 is 180 degrees off

It is still in beta but having played about with it, I think Yahoo needs to downgrade it to alpha and go back to the drawing board for some substantial elements.There are people far better than me who’ll be able to critique it but you’re here, so her…

March 29th, 2005
3:42 AM PT
Anonymous said:

Yahoo! 360° :: Ground Zero

Yahoo! launches it’s newest service : 360°

If you are looking for a Yahoo! 360° inv

March 29th, 2005
3:52 AM PT
ken bragg said:

u-r-still the king

March 29th, 2005
4:19 AM PT
Croctech said:

How Yahoo Got Its Mojo Back

Om Malik has a good article up about Yahoo. While Google got all the attention last year Yahoo has made a lot of progress - I must admit I use Yahoo (thanks to My Yahoo) far more than Google on any given day, even though I use Google for all web searches,

March 29th, 2005
4:55 AM PT
Don't you just love it? said:

How Yahoo Got Its Mojo Back!! Yes indeed, an in depth article (I have nothing against the article or author, I think it was well written and researched actually) followed by Ads by Gooooogle! Not to mention the ad links by google on the right. Also if Yahoo followed the market trends more closely, they would have made Yahoo a bit more Firefox compatible, that’s about 25 million going straight to Google. In fact it was the reason I closed my long standing Yahoo account and moved to Gmail. Not to mention how good it was to get rid of the annoying flashing adverts which had absolutely nothing to do with any of my interests. Since I moved to Gmail, I find myself actually clicking on the text ads, they at least match my interests.

March 29th, 2005
5:48 AM PT

No doubt Google is good for keeping as a hompage but all clicks goes to Yahoo.

March 29th, 2005
6:48 AM PT
Domain Names said:

Great article by Om Malik. Yahoo Search is now my search engine of choice. And their bots seem to index my pages faster than Google.

March 29th, 2005
8:55 AM PT

By invitation only.

So much of the internet is becoming “by invitation only” these days. I wasn’t invited to join Yahoo! 360°. After all, I’ve only been a customer for 10 years, and why would you want to invite a customer? Luckily there…

March 29th, 2005
12:52 PM PT
Brian said:

Yahoo, in my book, is definitely superior to Google in terms of relevance. But don’t rule out MSN in the very near future.

March 29th, 2005
2:53 PM PT

Is the Internet Bubble 2.0 round the corner?

After reading a great piece by Om Malik on Yahoo! coming back, I thought I would check some Internet stock charts. Mamita Mia ! Seems like I need to call by broker first thing in the morning: talk to him

March 30th, 2005
3:06 AM PT

Yahoo has its MOJO back

I’ve seen numerous folks commenting on Om Malik’s recent posting about Yahoo: How Yahoo Got Its Mojo Back. In it he credits several things…

March 31st, 2005
1:08 AM PT
Pecus said:

Yahoo! rears its ugly head

Gran bel pezzo di Om Malik sulla risurrezione mediatica e percettiva di Yahoo!: oculate scelte di acquisizioni (oddPost, Flickr), solide basi finanziarie e operative, il gossip giusto sulla blogosfera…

March 31st, 2005
10:23 AM PT

Jump Shark, Jump!

The press jumps on the shark jumping story. An article by Ben Hammersly in the Guardian says Google has been overtaken by Yahoo. Yahoo is the new Google. Google is the new Yahoo. Up is down, and black is white. This spring has been very strange. Googl…

March 31st, 2005
2:33 PM PT
SiliconBeat said:

The Google-Yahoo dogfight continued

The Yahoo versus Google meme that’s been unfolding in the last weeks (to which we contributed here) is apparently starting to rankle some Google employees, not surprisingly. Ben Hammersly wrote a short piece for the Guardian today calling Yahoo the ne…

March 31st, 2005
11:56 PM PT

in yahoo we trust

i can’t imagine one day yahoo hire me as a blogger but today they brought our lovely company. first they took the flickr and some people say that they are getting hot in these days. whatever, when i take the…

April 1st, 2005
10:35 AM PT

Yahoo! got the moho

I’m delighted to see that there are signs that people recognize that Yahoo! is winning back its technological street cred. And the great thing is that from some of the stuff I’ve seen and the overall attitude, I think this is just the tip of the iceb…

April 3rd, 2005
12:38 PM PT

The Continuing Rise of Digital Lifestle Aggregation

I’m stoked … the much hyped and sometimes misunderstood Ourmedia.org finally opened (on 23/3/05):Create. Share. Get noticed. That’s what Ourmedia is about. Ourmedia is a global community and learning center where you can gain visibility for your wo…

April 4th, 2005
12:51 AM PT

Getting the best of two worlds – Google and Yahoo

The users are the real winners in the race for supremacy by Google and Yahoo. Because now the users have options to choose from and they get the best of both worlds.

April 4th, 2005
5:18 PM PT

links for 2005-04-05

Om Malik on Broadband » How Yahoo Got Its Mojo Back (tags: google yahoo internet search viral)…

April 12th, 2005
6:38 AM PT
Firefox said:

Google’s Hegemony

I think everyone wins in this situation:…

April 14th, 2005
1:00 AM PT
hafiz said:

see, how the players switch sides
once google was considered as an anti-establishment factor
now they are considered “nothing better than microsoft”
some one should come up with ten reasons “why we should not use google”
gr8 observation Malik!! :)
ya yet to get your hands on yahoo360
drop me a line
I will send u an invite

April 19th, 2005
3:41 PM PT
Genuine VC said:

All the News That’s Fit to Blog

BL Ochman is starting a project to track “how long it takes the New York Times to pick up stories from the Blogosphere.? She cites cases of bloggers getting fired for their personal blogs taking five months to hit the…

May 1st, 2005
4:56 PM PT
Sumant said:

Yes Om, Eloquently said, I was surprised when I recently found that Yahoo results are more succinct. A quick search on google if other people are also feeling the same about Yahoo and Google had it confirmed.

May 2nd, 2005
8:02 PM PT

A Yahoo! no more - leaving Yahoo! for JotSpot

Ah, freedom.

June 18th, 2005
1:54 PM PT

[...] some announcements, and baseball musings Yahoo’s MoJo Found In Random Access | Saturday, June 18 at 1:54 PM [...]

June 18th, 2005
1:55 PM PT

[...] some announcements, and baseball musings Yahoo’s MoJo Found In Random Access | Saturday, June 18 at 1:54 PM [...]

June 18th, 2005
11:29 PM PT
Uber Blah! said:

Yahoo! draws more unique visitors

Yahoo! sites drew more unique visitors than MSN, Google or America Online-branded sites.
In May, it had nearly 97 million unique Web users, who spent an average of three hours and one minute on the site for the month. Among those visitors, Yahoo&#8217…

June 20th, 2005
11:29 PM PT

Yahoogle or Goo-ahoo? Or Googosoft?

Is Yahoo! trying to out Google, Google? Yahoogle!
Amongst the almost old fashioned hype about the Google IPO Yahoo! seems to have been doing business in a considered and mature way. A good example of this is the acquisition of Flickr, the social photo…

July 12th, 2005
3:16 PM PT

Great summary. Always a pleasure to read. Isn;t it great to have them competing..great options for us as users.

July 22nd, 2005
8:34 AM PT

I don’t know what’s a mojo or mojo break. I know, at least from oft repeated stories, that yahoo got its search engine break from Google. I don’t know why googl is getting the credit for yahoo searches. Google did not write the software for its search engine either. I think it used open source software. Anyway Yahoo quit using the Google earch engine afterit decided to go public. Yahoo acquired a floundering search Engine Company whose stock was a flier in hot internet days that was in bankruptcy reorganization or was about to do so and its shares of common stock were like a dime a dozen.. May be not a dime a dozen but no more expensive than 50 cents a dozen.

I believe yahoo has been using that search engine. Ofcourse that is an alleged story. Yahoo is a great company. It has forums that allow you to open your heart and vent your steam and float your ideas. Google also had great forums. But I think they have vanished.

But it is wrong to think that Yahoo need any break after it became a public company decades before Google became a household word. Google must thank yahoo for making it a household word. Now Iwon. com is using its searches and pays hefty cash prizes to keep the name of google searches alive.

But the time has long been here to change all this and send these big name Internet Companies to a dog house. That’s where they belong. they have had their day. They saw the opportunity created by Bill Gates as further opened by the likes of Steve Case of AOL fame. They took the short route out. they wanted to create something original and they sent the Companies like Comshare and Tymshare that had high flying shares to doghouse. Of course these companies had nothing to do with internet. But they had a method of remate operation of main frame computer that would have made a better business model for internet service providers than Steve Case & Netscape developed.

Time has come to go back to that model. a case has been made for that model at NEW INTERNET SERVICE MODEL

July 22nd, 2005
8:52 AM PT

BLOGS ARE NOW GETTING ABUSED

Blogs have now become a big business. People are now blogging without having any worthy thing to blog. Since one person can write or blog so much per day or per week people, having the ability to raise capital, are raise capital by using the hot “Blog name” and hot “Outsourcing” name to raise capital to outsource blogging to produce mass number of blogs of garbage quality of conglomerte type of subjects. Idea is to outsource blogging to produce a minimum of 1000 to 10,000 blogs per day.

You do not have to be a Blogger or Yahoo to exploit the Blogging. People, who make money from blogging, are people who produce blogs on wholesale scale and who can get advertizers to put up their banners on these blogs.

But most people, who blog, make no money. They put up “Ads by Goooooooooooooooble” on their blogs. The advertizers pay google for the Adwords. But Most of these ads produce only impressions and Google pays nothing for these impressions.

All the Blogs produce are dreams for most people. Sweet dreams may be. But nothing that will buy any blogger a vacation in Bahamas or an INFINITI SUV.

HAPPY DREAMS BLOGGERS. BLOG ON HAPPY DREAMS

November 14th, 2005
7:09 AM PT
seekXL said:

Great article by Om Malik. Yahoo Search is now my search engine of choice. And their bots seem to index my pages faster than Google

greetings
Markus

December 5th, 2005
11:51 PM PT

[...] Mojo is still at work, six months later. [...]

December 12th, 2005
9:34 AM PT
Iceman said:

As we said elsewhere in this report, we believe Google’s primary competitor and most comparable peer is Yahoo! (YHOO ). Based on our 2004 forecasts, Yahoo recently traded at 14 times revenues, 21 times gross profit, and 46 times EBITDA. If Google were to trade between discounts and premiums to these multiples of 10%, its valuation would be $33 billion to $40 billion.

January 1st, 2006
8:05 AM PT

[...] Om Malik called it the moment Yahoo got its mojo back. [...]

January 29th, 2006
7:41 AM PT

[...] Yahoo!, the internet corporate behemoth it’s ok to like? Does this make me cool for using Yahoo! email for the last several years? Am I ahead of the curve. [...]

August 29th, 2006
3:49 AM PT
miffed customer said:

Well, forget all the hype. The stock price and the predictions. Let’s talk about how that all boils down to nothing when it comes to Yahoo’s interface with customers. Long story short, I signed on with Yahoo’s Web Hosting server for a simple website. They shut it off for a week on a technical error, and their tech support was so primitive and slow that I switched to another host within that week. They ignored three desperate pleas for assistance and responded only to my e-mail saying I cancelled their hosting. (Irony in that they were happy to oblige my request to leave their service!) A waste of 8-bucks, you say? No, I believe something so simple is being overlooked at Yahoo. I wouldn’t keep Yahoo stock because it only reflects speculation rather than value.

June 18th, 2007
5:52 PM PT

[...] has been a vital presence in the Web world for at least a dozen years. It’s sad to see it without its mojo. While I don’t buy the line that Yahoo was a check against the evil monolith of Google, Yahoo [...]

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