The Shuffle Shock

Om Malik, Sunday, January 23, 2005 at 11:51 AM PT Comments (3)

BillDay has had a Shuffle shock. Everybody is poo pooing Shuffle’s screenlessness. No screen means less power drainage, more zip and of course ability to cut prices even further. Good thinking Bill!

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3 comments so far

December 31st, 1969
5:59 PM PT

I got to hold one over the weekend at an Apple store (sales person’s… there were none to buy). It’s very slick and amazingly simple as well as small. I thought it felt very solid, even though it was made of plastic….

December 31st, 1969
5:59 PM PT
Om Malik said:

Yeah i tired looking for one in the apple store in san francisco - no luck - oh well

December 31st, 1969
5:59 PM PT
BillDay.com said:

I mean, really.

(link)

People who want shuffles want apples–always been true; always will be true.

Always will be fringe; always will be used by fringe…

Maybe apple should sell 3 kinds of white pencils:

a mechanical model that includes an eraser

a wooden graphite stick that includes an eraser

a stubby wooden graphite stick without an eraser

Features and price rule the day for some; style over substance is king for others.

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